When Wallace and Gromit makers released their new stop motion film, Early Man, they wanted to create a buzz.
Our client asked Spray Paint Wall to create an immersive on-brand experience that would allow users to create their own cave art.
With our awesome Spray Paint Wall guests create awesome artwork, without any mess or fumes.
Usually, guests receive a spray can to create their artwork. Our development team 3D printed an Early Man Stick, in which the Graffiti Wall technology was integrated. This allowed guests to create artwork using sticks – just like our ancestors!
We created cool stamps of the main characters and some images from the movie, so the guests could really immerse themselves in the Early Man experience.
The experience was contained within a cave branded enclosure, with hashtags and film title included.
Users received a branded print out of their amazing artwork to take home with them, and they could email themselves a digital version of their masterpiece to share from their own devices.
In the first weekend, 200 pieces of artwork were created!