Football’s most coveted trophy embarked on its longest-ever world tour in the run-up to the 2014 FIFA World Cup™, giving more than a million fans the opportunity to see it up close.
In the UK it came to Wales, England and Scotland between 12 and 18 March 2014. As the official Tour partner Coca Cola wanted to find a way for the public to get involved, interact with their brand and provide a creative activity for guests.
Coca Cola’s Key Objectives:
Created Brand Interaction: Spray Paint Wall was morphed into a product design tool. We created a Coca Cola housing with branding to all sides, a Coke interface and only Coca Cola colours for the spray options. We even created customised stencils of footballs, football boots and even the World Cup!
Provide a physical Gift as a memento: Each member of the public using the wall was given a branded photo print as a memento of the experience.
Drive Traffic to the CokeZone Website: Each of the prints carried a Call to Action so that visitors to the activation were directed to the CokeZone website to share their photo. To achieve this we embedded our Coke branded my.noonah gallery into the CokeZone website via an embedded i-frame. Coke then enjoyed the benefits of the my.noonah tracking system whilst still maximising traffic to their website.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!